Retail Real Estate Agents

How agent-to-agent referrals work

A referral is simply one licensed agent introducing a client to another licensed agent who works in the market the client is moving to, on agreed terms.

1. Find an agent in the right market

   Search by city, state, ZIP code or specialty to see agents who work where your client is moving. Every profile shows the agent's brokerage, license type, years licensed, the markets they cover and the referral fee they have published, so you can shortlist before you reach out to anyone.

2. Agree the referral and the fee

   Referral fees in residential real estate are commonly a percentage of the receiving agent's commission, agreed in writing before the client is introduced. Agents publish the fee they are willing to pay or accept on their profile, so the conversation starts from a known number rather than a negotiation.

3. Introduce the client

   You make the introduction and the receiving agent takes the client through the transaction in their own market. Because both agents are licensed and working under their own brokerages, the arrangement is between the two brokerages in the ordinary way.

4. Track it to closing

   Referrals you send and receive live in your dashboard with their status, so an introduction made in March is still findable when it closes in September. Referral fees are settled between the brokerages involved, under whatever agreement they signed.